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Sharing Links
Links are the glue that holds the web together. Links are how your customers navigate the pages of your website. External links (links to other websites) provide your visitors with additional information or resources related to your business. Links are also used by search engines to navigate from page to page or website to website. Using links, search engines can find new websites and update information about existing websites.

Search engines also use links to rank websites. Links to your website are not only good advertising for your website, but also the more links to your website, the higher your search engine rank will be. Links from popular websites are especially good for improving your search engine rank.

Use discretion when sharing links. You don’t want your website listed on a “link farm” and you certainly don’t want your website labeled as a “link farm”.

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