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Using Your Domain Name
Most “brick and mortar” businesses can’t choose their mailing address. Sure, they can decide which building, street or city to occupy, but their mailing address is still bound to that location. The same goes for their phone number. It’s clever to have a phone number that’s easy to remember, but there are still rules that limit what phone number a business can use.

Luckily, a business can choose their domain name (unless the name they want is already taken). So, your domain name is very important. You should take the time to choose the right one.

Once you have chosen a domain name, you need to spread the word. It’s surprising how many businesses don’t promote their website. Their ads contain their phone number or street address, but often times they don’t include their website. All of your correspondence including your letterhead, brochures, business cards and any handout material should include your website. If you have a retail business, you might consider putting up fliers or banners that include your domain name. Something as simple as “Visit our website at blah blah blah.com” is all you may need. You’ll be surprised how many customers write down your domain name for future reference.

You own your domain name. Use it!

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Page last modified: Mon, Jun 30, 2014 at 11:52:59